analysis

Sometimes choices are easy. Cheese burger or double cheese burger? Easy, how hungry are you?

As the number of differences between our options increase the more complex the decision becomes. If the number of choices increases from two, well it starts to get out of hand. Finally if this wasn …

The Devil is in the… options

Pretend we’re sign writers commissioned to write a menu of milkshake flavours. We’ve received our instructions on a note.

The flavours are Strawberry, Chocolate, Banana and Vanilla.

After some painting we present the sign as we’ve understand the instructions.

However milkshake …